Top 5 Social Networking Apps in Bulgaria: Q1 2025 Performance

In the first quarter of 2025, the top social networking apps on a unified platform in Bulgaria showed varied performance trends. According to Sensor Tower data, these apps included Threads, Telegram Messenger, WhatsApp Messenger, 小红书 – 你的生活兴趣社区, and Rakuten Viber Messenger.

Threads experienced a steady flow of weekly downloads, beginning at 10.7K and peaking at 11.8K in mid-January. Active users fluctuated, starting at approximately 335K and reaching over 394K by the end of March.

Telegram Messenger maintained a consistent download rate, with a peak of 16.3K in early February. Revenue showed a peak of $7.6K in the same period, while active users saw a slight decline from 942K to 831K.

WhatsApp Messenger had a notable download count, starting at 23.2K and stabilizing around 15.8K by the end of the quarter. Active users showed a small dip, ending the quarter at about 1.5M.

小红书 – 你的生活兴趣社区 saw a significant spike in downloads mid-January, with 37.4K, but this decreased to under 200 by the end of March. Active users followed a similar trend, peaking at 28K in January and dropping to 7.9K.

Rakuten Viber Messenger had a consistent download pattern, starting at 14.9K and ending at 9.3K. Revenue peaked at $6K in late February, while active users remained stable, fluctuating around 3M.

For more detailed insights and analysis, visit Sensor Tower.